The conversation begins here.
A new routine for the care of the coat and the skin of our canine friends. The Field Wash for the Wiry & Curly launches 4 August.
PRE-ORDER NOW
The conversation begins here.
A new routine for the care of the coat and the skin of our canine friends. The Field Wash for the Wiry & Curly launches 4 August.
PRE-ORDER NOW
Cleanses the coat. Never strips the skin.
The Field Wash. A hydrating, microbiome-conscious wash for the field, the water, and the walk home.
PRE-ORDER NOW
VEGAN & CRUELTY FREE
PH-CONSCIOUS CARE
BARRIER-SUPPORTIVE HYDRATION
DEVELOPED WITH VETS
The Furth METHODOLOGY
One routine.
Every coat. Every Stage.
A wiry terrier and a silky spaniel don’t need the same thing. A puppy’s coat and a senior’s don’t either. So Furth isn’t one wash. It’s a system built around the dog in front of you.
01
01
By Coat
By Coat
Four Washes, each formulated for a different coat type. The Field Wash is the first. Wiry & Curly is available now. Long, Silk, Double and Dense, and Smooth and Short are coming soon.
Four Washes, each formulated for a different coat type. The Field Wash is the first. Wiry & Curly is available now. Long, Silk, Double and Dense, and Smooth and Short are coming soon.
02
By Life
A dog’s skin changes from puppy to senior. Furth is being built to change with it, so the care always fits the dog they are now, not the dog they were.
02
By Life
A dog’s skin changes from puppy to senior. Furth is being built to change with it, so the care always fits the dog they are now, not the dog they were.
03
Every dog, brought along.
As Furth grows, so does what we understand about coats, skin, and what actually works. Everything we learn shapes what we make next.
03
Every dog, brought along.
As Furth grows, so does what we understand about coats, skin, and what actually works. Everything we learn shapes what we make next.
FInd out what type of coat yoour dog has
The Field Wash
The Field Wash
The Field Wash
A hydrating, microbiome-conscious wash made to cleanse the coat without stripping the skin beneath it. For the field, the water, the walk home, and the life they love. Shipping begins soon.
*First run includes The Field Ritual Guide.
PRE-ORDER NOW
Our 5 Philosophy for Dog Wellness
Our 5 Philosophy for Dog Wellness
Our 5 Philosophy for Dog Wellness
01
Your Dog’s Story Matters
Understanding that no two dogs are the same, and that’s beautiful.
02
Science that serves, not overwhelms
Advanced ingredients that work quietly behind the scenes.
03
Nourishment from the outside in
Deep hydration that goes beyond the surface.
04
Professional care, everyday use
Bringing the expertise home, without the complexity.
05
Wellness you can see and feel
Real changes that matter to both of you.
01
Your Dog’s Story Matters
Understanding that no two dogs are the same, and that’s beautiful.
02
Science that serves, not overwhelms
Advanced ingredients that work quietly behind the scenes.
03
Nourishment from the outside in
Deep hydration that goes beyond the surface.
04
Professional care, everyday use
Bringing the expertise home, without the complexity.
05
Wellness you can see and feel
Real changes that matter to both of you.
01
Your Dog’s Story Matters
Understanding that no two dogs are the same, and that’s beautiful.
02
Science that serves, not overwhelms
Advanced ingredients that work quietly behind the scenes.
03
Nourishment from the outside in
Deep hydration that goes beyond the surface.
04
Professional care, everyday use
Bringing the expertise home, without the complexity.
05
Wellness you can see and feel
Real changes that matter to both of you.
Skin(care) for the dog who lives well.
Furth Notes
Furth Notes
Furth Notes
It started with his curls
I would wash my toy poodle, Bear, and something always felt wrong. The shampoos were supposed to clean, but they left his curls looking dull and his skin feeling itchy. Nothing was designed to actually nourish his skin or hair. So, I went back to the beginning. I ordered dog dermatology and natural dog care books and learned about the unique pH of their coat. I started making my own concoctions in my kitchen, focusing on hydration and gentle science.
After the first wash with my own formula, I saw it. His curls were more defined and hydrated. Bear was less scratchy, too. That was the moment Furth began. Now, I'm working with some of the best veterinarians and animal dermatologists to bring that same feeling of nourished, healthy skin and hair to more dogs.
Co-Founders,
Malikah, John & Bear
It started with his curls
I would wash my toy poodle, Bear, and something always felt wrong. The shampoos were supposed to clean, but they left his curls looking dull and his skin feeling itchy. Nothing was designed to actually nourish his skin or hair. So, I went back to the beginning. I ordered dog dermatology and natural dog care books and learned about the unique pH of their coat. I started making my own concoctions in my kitchen, focusing on hydration and gentle science.
After the first wash with my own formula, I saw it. His curls were more defined and hydrated. Bear was less scratchy, too. That was the moment Furth began. Now, I'm working with some of the best veterinarians and animal dermatologists to bring that same feeling of nourished, healthy skin and hair to more dogs.
Co-Founders,
Malikah, John, + Bear
It started with his curls
I would wash my toy poodle, Bear, and something always felt wrong. The shampoos were supposed to clean, but they left his curls looking dull and his skin feeling itchy. Nothing was designed to actually nourish his skin or hair. So, I went back to the beginning. I ordered dog dermatology and natural dog care books and learned about the unique pH of their coat. I started making my own concoctions in my kitchen, focusing on hydration and gentle science.
After the first wash with my own formula, I saw it. His curls were more defined and hydrated. Bear was less scratchy, too. That was the moment Furth began. Now, I'm working with some of the best veterinarians and animal dermatologists to bring that same feeling of nourished, healthy skin and hair to more dogs.
Co-Founders,
Malikah, John & Bear
Nourishment for their coat. Barrier-supportive, pH-conscious care developed with vets, made for the field, the water, and the walk home.
Nourishment for their coat. Barrier-supportive, pH-conscious care developed with vets, made for the field, the water, and the walk home.
Nourishment for their coat. Barrier-supportive, pH-conscious care developed with vets, made for the field, the water, and the walk home.